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項目說明：

We were contracted to provide a design study of a new flagship store for FILA in Shanghai.? The potential site would be approximately 1200m2, two levels, and with corner access.? This project was in partnership with an international project management firm.??

我們簽約為FILA在上海的新旗艦店提供設(shè)計研究。 潛在場地約為1200m2，兩層，并帶角通道。 該項目與一家國際項目管理公司合作。?

Services included benchmark studies of competing stores and branding analysis.? Our interpretation of "FILA" was central to the design.? The logo and shoe display became the core of the retail space.??

服務(wù)包括競爭商店和品牌分析的基準(zhǔn)研究。 我們對"FILA"的解釋是設(shè)計的核心。 標(biāo)志和鞋展成為零售空間的核心。?
A neutral bright and energetic material palette with texture, light, and patterns created unity amongst the space.? The design brief was to combine 4 sub-brands into one new integrated and cohesive store design while remaining true to Fila's central branding.??

中性明亮和充滿活力的材質(zhì)調(diào)色板與紋理，光線和圖案創(chuàng)造了空間之間的統(tǒng)一。 設(shè)計簡介是將4個子品牌合并成一個新的集成和有凝聚力的商店設(shè)計，同時保持菲拉的核心品牌。?